You just purchased some assets from Unity Asset Store and imported it into your project but the assets are all purple. So, what happened?!
The most common cause is because that you are using universal render pipeline (URP).
If you are using URP, assets that are imported from another pipeline may appear purple. You will need to upgrade the shader.
To upgrade built-in Shaders:
Open your Project in Unity, and go to Edit > Render Pipeline > Universal Render Pipeline. ( see image below)
According to your needs, select either Upgrade Project Materials to UniversalRP Materials or Upgrade Selected Materials to UniversalRP Materials.
See more here: https://docs.unity3d.com/Packages/com.unity.render-pipelines.universal@7.0/manual/upgrading-your-shaders.html
To upgrade built-in Shaders:
Open your Project in Unity, and go to Edit > Render Pipeline > Universal Render Pipeline. ( see image below)
According to your needs, select either Upgrade Project Materials to UniversalRP Materials or Upgrade Selected Materials to UniversalRP Materials.
See more here: https://docs.unity3d.
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